SportsTech in Stockholm

Inspired by the article “Overview of the Nordic SportsTech landscape”, we decided to make a Stockholm SportsTech version.

SportsTech is generally considered as tech and innovation in the sports industry. The sports industry itself is estimated to $1,3 trillion globally, and companies spend $36 Bn in sports advertising per year in the U.S. alone.

It’s no wonder then that SportsTech is receiving a lot of attention in the U.S. and that it is now gaining momentum in Europe. Over 850 SportsTech companies have been mapped in Europe so far, and the list is growing.

Stockholm is a perfect place to bridge tech/innovation and the sports industry.

SportsTech Hub

There is no SportsTech hub in the Nordics, yet. But the closest one would probably be a new project being developed in Kista called Playce. Imagine an apartment building, hotel, office space and a 1,000 sq m2 gym in the middle of it all. The purpose is to bridge business, lifestyle, tech, innovation, R&D, events and much more — all around sports and health.

Playce is currently in development phase with permits approved for construction in an area covering four blocks (23,000 sq m). When finished Stockholm — and the Nordics — will certainly have a hub for sports and innovation.


In Stockholm we identified 20 SportsTech startups. Together they have raised over $10M in funding.

Here are the leading SportsTech companies in Stockholm (in alphabetical order):

Agapi Club

Agapi Club applies the sharing economy model to boat ownership.


App&Run is a mobile app for bio stats tracking during sporting activities.


Bethall is a social sports prediction platform.


A Bruce membership gives instant access to the best fitness studios in Stockholm and Gothenburg.


Fanzone is a social platform for professional athletes and fans.


Fitnesscollection give you access you to hundreds of fitness classes with just one membership.


Funder is a white label fundraising and subscription platform for sport teams.

Future Sports Media

Future Sports Media is a broadcasting technology provider for sports organisations.

Just Football

Just Football is a soccer/football management app.

Like A Boss

Like a Boss develops mobile sports games.

Live Replayer

Live Replayer by Future Sports Media is an online sports broadcasting software solutions.


Portracer develops tracing technology for golf ranges.


Racefox is your digital coach that analyzes your movements.

Race is a platform for endurance race events such as marathons, triathlons and cross country skiing.


Signality uses AI to create a unique dataset from any sports video stream, using only one camera angle and no special cameras or hardware.


Supercoach is the trusted training app used by coaches on all levels.

The Golf Journal

The Golf Journal is an online sports media and magazine publication company for Swedish golf.

Trade in Sports

Trade in Sports is a crowdfunding platform for athletes and clubs and for the public/fans to invest in their favourite team or athlete.

Worlds Marathons

World Marathons is an online marketplace for running event tickets.


Znipe is changing how fans follow and watch eSport.

These 19 companies Stockholm make up for about more than a third of the Swedish SportsTech companies, which is twice as much as the second place Gothenburg.

Are you interested connecting with the SportsTech Community in the Nordics or Stockholm?

Get in touch with Joseph or Benjamin and we’d be happy to help.

Joseph Michael is Head of Startups/Tech at Invest Stockholm, and organisation that is part of the City of Stockholm. Get in touch on Twitter or LinkedIn.

Benjamin Penkert is Head of Business Development & Events at the Swedish startup accelerator Fast Track Malmö and Founder of SportsTechX, an organisation that connects SportsTech startups with investors and the sports industry. You can get in touch via LinkedIn, Twitter or mail.

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