How to Choose the Right Promotional Product Supplier for Your Business
If you are giving away promotional products in your marketing activities, you need to find the right partner. Here are some tips on what to look for in a product supplier.
Giving away promotional merchandise is a great way to promote your business. Not only are they effective at conveying your brand’s message, they are also cost-effective and will prove to be useful for your customers.
If you are looking to buy bulk promotional products to give away in your marketing activities and trade show events, you need to partner with the right supplier.
Not All Promotional Product Companies Are Not Created Equal
Admittedly, there are many promotional product suppliers in your local area and on the internet. Choosing the best one can prove to be overwhelming and daunting given that there are many choices out there. If you really want to be happy with the quality of the products and the service that you receive, you should proceed with caution and choose your promotional products supplier with great consideration. Ask yourself the following questions:
How experienced are they?
The first thing you need to know when finding the right supplier is their expertise. Check for the supplier’s track record. How long have they been in business? How well do they know their business and the products they offer? Yes, every company has to start somewhere. But you also need to be wary of fly-by-night operators.
Make sure that the supplier you are dealing with has been in existence for many years now. Their knowledge and expertise will allow them to recommend a promotional product that is best suited for your event and your brand.
How fast can they deliver?
When scouting for suppliers, check for their fulfillment times. It is important that the supplier you end up with will be able to come up with the goods in a timely manner, considering how important the role promotional items will play in your marketing campaigns.
The faster you get your products, the more you are able to plan ahead for your marketing event.
A good promotional product supplier should be able to provide you with a definite delivery time and will be able to meet the deadlines you have set.
How flexible are they?
Sometimes, the unexpected happens. You get invited to showcase your business out of the blue and you find yourself in need of promotional items right away. Your supplier should be flexible and willing to work under a tight schedule, and can come up with the goods despite the short notice.
How is the quality of their products?
Consider the quality of the promotional products being offered by the supplier. Ask for the business’ quality control programs in place. If possible, take the time to inspect their products before ordering in order to see for yourself how well-made their merchandise is.
How will they help market your brand?
When purchasing promotional items, you want to make sure they’re done right and that they encapsulate your brand. Instead of simply asking for your logo and be done with it, a great supplier should also be interested in your marketing strategies and should be able to provide suggestions on how you can further incorporate your brand into their products. They should be willing to work with you in order to come up with products that embody your brand and will make your business look great.
How is their customer service?
If the promotional pens you ordered got delayed, or you got a defective batch of T-shirts, you need someone you can turn to for support. A supplier that cares for their customers will have a dedicated support team who can aid you in times of trouble.
Do they have social proof?
Browse through their website and social media accounts. Read through testimonials, reviews, and social media comments from past and current customers. This will be your best source of information as previous customers have a first-hand experience with the company you are checking out.
How is their pricing?
You might be sorely tempted to go with the supplier that offers a low ball price for your bulk order of promotional pens. Going for the cheapest quote might cost you more in the long run. The tendency of some suppliers that offer low prices is to cut corners, resulting to inferior product quality. Just remember the adage that when it’s too good to be true, it probably is.