Mike Bracco
Aug 20, 2018 · 1 min read

A perfect use case now for ephemeral tweets….

This morning the Starbucks app has been down and users are getting logged out and can’t order → https://twitter.com/search?f=tweets&vertical=default&q=starbucks%20app%20down

The official Starbucks Twitter account has acknowledged the issue but only via select at replies (so it doesn’t appear on the Tweets tab). They also don’t have a support account. I imagine they don’t post the known outage because they don’t want the tweet to appear on their account. Many brands are like this. However, I think with ephemeral tweets they would be willing to address the problem because the Tweet would fall off.

    Mike Bracco

    Written by

    Product at JibJab. Technology. Startups. UX. Design. Minimalist. NH Native. Boston Sports.