Thank you.

Brad Cohen
Nov 1 · 2 min read

Today I say goodbye to a phenomenal team at Citi. Over the past few years, we built one of the best internal design practices that I have ever been part of. Spanning across 4 disciplines (UX, UI, Copywriting & Prototyping), we partnered closely with product managers, engineers, marketers, lawyers, etc — all with a relentless focus on our customers.

From an outsourced agency model to introducing design as a core discipline to a 200+ year old organization, we made a lot of progress. We changed the way many of our partners collaborate, how they think, interact and together, solve problems for our customers.

I couldn’t be more proud of the work we did, including sharing our APIs with the world via our Open Banking program, testing and iterating new ideas with Canvas (canvas.citi.com), building a scalable and reusable design system, and introducing some very important features to the bank including native account opening, funding, savings features, insights and a financial wellness partnership with Apple.

While these have been amazing experiences, what I have found the most rewarding is building an inclusive culture with a diverse team of designers. This is more important than ever before — attracting talent from different walks of life, backgrounds, and experiences has been fundamental in building this high performing team that together, can produce the best outcomes, whilst growing their own skills and experiences.

While I will miss the work and the many challenges and opportunities that come with working in financial services, what I will miss the most is the people. I couldn’t be more excited to see how the team will continue to grow and evolve as the world around us changes.

I am also looking forward to trying something new, meeting new people and solving different problems. With that, I am very excited to join the talented team at Facebook and look forward to the journey ahead.

Thank you for everything.

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