Brad BrownBusiness Model Options (post #13)Among our direct competitors, HLT and Pocket Prep had freemium models. Their type of freemium was that it was free to download the app and…Feb 18, 2020Feb 18, 2020
Brad BrownWireframes, Mockups and Prototypes (post #12)The image above is one of the screens from our original wireframe. We just had a mini white board and would draw screens and then take…Feb 17, 2020Feb 17, 2020
Brad BrownMinimum Viable Product 2 (post #11)In my first post about our MVP, we stated what our problem/solution set was, we identified our assumptions and ranked them, and we built a…Feb 14, 2020Feb 14, 2020
Brad BrownMinimum Viable Product 1 (post # 10)Before getting into how we began our minimum viable product, let’s go over some fundamentals.Feb 4, 2020Feb 4, 2020
Brad BrownUser Personas (post #9)User personas are fictional people that represent groups of similar users that behave in certain ways. User personas help to increase…Feb 3, 2020Feb 3, 2020
Brad BrownTarget Customers and Three Question Stud (post #8)Let’s review where we were at this point of the pre product process. Our initial idea was a mobile app for standardized exams (we were…Jan 30, 2020Jan 30, 2020
Brad BrownCustomer DevelopmentOur next step in the process was customer development. Before we got to that, we did need to pick an exam. The customer was not exactly…Jan 30, 2020Jan 30, 2020
Brad BrownMarket Size and Top Down vs. Bottom UpThe last few posts have been about competition. We also needed to take a close look at market size. Below are the two basic ways that we…Jan 28, 2020Jan 28, 2020
Brad BrownFeature TablesIn my last post two posts we have been discussing competition. In the first post, I broke down all of our competitors as either direct…Jan 24, 2020Jan 24, 2020
Brad BrownFive Dimensions to Compare Yourself with Competitors OnIn my last post we discussed how we saw our competition. We separated out our competition into direct, indirect, potential and substitute…Jan 23, 2020Jan 23, 2020
