The Third Transportation Revolution
John Zimmer

Enjoyed this vision …

I’ve worked in automotive marketing roles my entire career and I follow autonomous initiatives very closely. You present a well researched and supported case for a vision that I agree with. One question that remains in my mind, what relative value will consumers place on freedom / flexibility? If you have to wait 20 minutes for your ride in order to support having the Lyft vehicle fleet hosted outside of an urban area (i.e. to obtain your parking lot vision), or to obtain a shared route (or both) to what degree will that relative inconvenience present as a determent in the adoption of this vision? To fully eliminate this inconvenience, wouldn’t the Lyft fleet have to exceed the current level of car park? Personally, I believe that (in particular suburban) households will likely trim their personal vehicle fleets to a single efficient commuter vehicle(s) that will continue to support personal commuting without scheduling conflicts. Other vehicle needs (shopping, leisure traveling, family visits) would be more economically accomplished by the ride sharing vision you and others have put forward. One immediate impact to suburbia will be the potential to reclaim a household’s garage / driveway space for alternative usages. This “reclaiming” will be one of many new opportunities presented by the third transportation revolution.