I’m not “Black enough” for Inc. Magazine
Brian Brackeen

Thanks for this piece. In addition to questioning/commanding the image of the “archetypal Black entrepreneur”, I think there’s also an opportunity to focus on how we use archetypes.

Archetypes may be useful shortcuts to make guesses regarding who a person is—until we get to know them better—but it’s critical that we use them while maintaining our awareness that it’s impossible to write a single story for many different people and that archetypes are going to be incorrect descriptions of specific people a large percentage of the time. (Related to Adichie’s “The danger of a single story” thesis shared in her Ted Talk at https://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.)

Bringing it back to this post, even if the popular archetype of Black entrepreneurs is changed to be accurate for more people, its application to all Black entrepreneurs would nonetheless best be done with a big grain of salt.

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