Back to Blogging

It has been over 2 years since I’ve written a blog post. So I thought I’d get back into blogging by writing about getting back into blogging...

A prologue of sorts.

In the last couple of years I’ve made lists of many topics and experiences that I was hoping to share with friends and fellow entrepreneurs, however I got lazy and busy and they never ended up seeing the light of day. I plan to change that soon.

Blogging is like exercise. The more you do, the better you feel. The more you write, the easier it becomes to write, and so on.

So what should you expect from my posts?

  1. Firstly, I don’t know how often I’m going to blog however I am going to aim for 1 per week.
  2. I spend most of my time working on my start-up so it makes sense that most of the content I write will be focused around start-ups and my thoughts, lessons learnt and experiences.
  3. I want people to learn from the mistakes and successes of my journey (many mistakes, trust me!)
  4. Some of my content might be a bit technical. If its too technical tell me in the comments. I love comments, both good and bad, so comment a lot.
  5. If you are reading this on Medium, you can read my older blog posts here.

A quick update on a few big changes since I last wrote:

  • I got Married to Lori!
  • The start-up that I founded in 2012 (ShopReply) shifted direction in 2014 in a big way. ShopReply pivoted to CalReply. What is CalReply? In short it is a Software as a Service (SaaS) platform that utilizes the mobile calendar to remind audiences to do stuff by dynamically adding events into their mobile calendars. Marketers are always trying to get consumers to remember “day, date and times” and take action at that time — think events like TV shows, sports, webinars etc. Marketers do stupid things like buy outdoor ads that say “Watch The Voice at 9pm on Sunday” and expect you to remember an ad you saw on a bus on a Monday, and watch the show on Sunday. Nobody remembers that. CalReply marketers publish events directly into the mobile calendars of their audience. It’s 100x better than the status quo. CalReply is used by some of the largest brands in the world including ESPN, FOX, FOX Sports, World Rugby, UFC, NASCAR, MLB, ITV, A+E Networks and many others. I look forward to writing more about this journey.
  • Our team, has grown from two people to nine with offices in Sydney and New York.
  • I now live in New York City

I can’t complain. It’s been an amazing journey.

During this time a lot has changed in how people create, distribute and host content like this.

  • Medium was not around (maybe it was just getting started, but now its a force. Ev Williams is a genius. He has founded three hugely successful products being Blogger, Twitter and now Medium. First time might be lucky, but not three times.)
  • In order to get a blog up and running you had to set up a Wordpress account, register a domain name and all of that cost money. Then you had to build an audience. Medium is free and social.
  • LinkedIn Pulse was only available to influencers by invitation. Only people like Richard Branson could publish articles on LinkedIn, whereas now anyone can reach an audience.
  • My Wordpress blog was hosted on Godaddy, and there were always vulnerabilities that I had to look out for. Medium solves these issues.

So moving forward I am going to blog on Medium and cross post to Lind Ventures blog. I might move entirely to Medium over time. Lets see.

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