Ur Awesome Shoes Are Not So Awesome

Why You Need Supportive Insoles and a Look at Current Options


As I wrote in my previous post, the most popular and stylish shoes that are being worn today are flat and come with little support for the feet and body. If you’re reading this, it’s likely that you own a pair. They look like this.

BEWARE: These flat women’s shoes are increasingly popular and come with little support.

And This…

Men’s Shoes. They look nice, but they come with aches & pains.

Look familiar?

The common trait all of these shoes have is that they’re flat and have a thin, unsupportive insole. And they’re mostly worn in big cities where people do a lot of walking on hard ground like asphalt and concrete. Not good for business! Many of the people who wear these shoes suffer from foot pain, knee and back pain and overall posture and body alignment issues. This is very common, and many people don’t even realize why they’re experiencing these issues.

So what’s the best way for people prevent these issue? Simple; wear comfortable insoles that offer support for the arch of the foot. Even if you’re not experiencing pain, these types of insoles can prevent it from ever happening.

The Science Behind Wearing Supportive Insoles

A collapsed arch; what we want to fix or avoid.

Over-pronation is the most common problem for people experiencing pain and body alignment issues. It means that the arch is collapsing, causing a flattening of the foot, and a chain reaction of misalignment.

The key is to wear insoles that support the arch of your foot. That means there should be no separation between the insole and the arch of the foot.

As seen here, the insole should be designed to lift up the arch of the foot to prevent over-pronation.

The insole should be designed to lift up the arch, preventing it from collapsing. This will support and realign the feet which often provides relief and prevention of the common aches and pains associated with over-pronation.

I hope you now realize how important it is for everyone to wear supportive insoles. I’ve spoken to dozen of podiatrists, chiropractors and experts who have seen these problems first hand. The overwhelming advice from everyone I’ve spoken to is to wear supportive insoles that lift up and support the arch of the foot. This is the best way to fix and prevent these issues.

So now that we understand the importance of having supportive insoles, it’s time to figure out what makes a good insole. Let’s take a look at what’s currently available for people.

Custom Orthotics

Custom orthotics from your doctor are a great option for people experiencing chronic, severe pain. These are not very forgiving and are designed to provide a stiff structure to hold up the arch of the foot in the correct position. It’s great that they’re custom made to fit your foot but they’re usually very hard and uncomfortable for the average person. They are also quite expensive, costing hundreds of dollars per pair.

Here’s a very interested, new company that makes 3D-printed custom orthotics. These are best for people experiencing chronic, severe pain as the materials used are firm and designed to provide stiff support. These are also expensive, but slightly lower than traditional custom orthotics.

Store Bought Insoles

Insoles like ones shown below are made of gels and cheap materials that wear down easily and collapse as quickly as your arch.

Low end insoles, mostly made of gels and cheap materials

Insoles in the pictures below are currently the best options available for people who want to prevent possible issues or are currently experiencing minimal to moderate pain.

Currently the best insole options on the market.

The problem is, these insoles don’t mold to the shape of your foot. They also don’t use cutting edge shock absorbing materials so your feet are still hitting the ground with shockwaves that can be damaging to your joints.

Although these options serve some purpose, many of the people I speak with are looking for something with more comfort. The number one request is to find something that is a little more forgiving and molds to the shape of the foot, so the insole lifts up the arch of the foot but is not so hard and uncomfortable.

How to Improve Insole Comfort and Quality

So after evaluating all the current options available and after a ton of market research, it’s clear to me and the podiatrists, designers and product engineers I work with that the insole can be improved in the following ways:

  1. Use moldable material for comfort and a custom fit.
  2. Use cutting edge shock-absorbing material that’s durable and long-lasting.
  3. Use natural anti-bacterial, moisture wicking material to keep shoes fresh.
  4. Keep it slim so it can fit into a variety of shoes.
  5. Make it reasonably priced.

We took all of this feedback and are creating a revolutionary new insole that combines high-performance, cutting-edge materials with natural cork to create an insole that is a major improvement over current options.


In the next article we are going to introduce our new product, Honey Soles. We will give you some insight on how we developed it and what make it so unique.

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