Hardware is not ‘software wrapped in plastic’
Bilal Zuberi

Very well put.

Hardware startups are signing on for a longer road. The development cycle is longer. It requires more disciplines (ME, EE, FW, ID). These two factors add up to higher burn.

All the extra work can pay off. Hardware is a means of deploying software. Once they have a physical presence more services can be added and the relationship can increase in value.

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