How was GivingTuesday? That was a question I was asked last week and I wasn’t quite sure how to respond so I decided to do a little digging. …

A simple search for “Donation page best practices” brings up article after article of ideas to implement on your page. And honestly, most of them are based on gut feelings or “fundraising instinct” as opposed to real data and research. As a result, every fundraiser seems to have their own…

“Decode what works in fundraising and make it accessible to as many nonprofits as possible.” That’s the mission here at NextAfter and over the past few years, as we’ve been working on that, we’ve seen a gap between what seems to be working for online fundraising with our clients and…

You may have read recently how Jeff Bezos and his Day One Families Fund are doing their grantmaking. If you haven’t, you can read a (mostly) good article on it here. I say mostly good because there are a few latent issues in how people, and journalists, talk about charity…

Wanted to let you know about the new podcast I’m hosting and where you can find it. It’s called The Generosity Freakshow and it takes a 360-degree look at generosity and the ‘freaks’ obsessed with growing and optimizing it for a better world. You’ll hear from leaders and innovators in the world of philanthropy, fundraising, technology, marketing and more discussing topics including: - The latest giving trends and fundraising research

We’ve got a problem. A big problem actually. A donor retention problem. Now you may be reading this and thinking to yourself ‘duh, I know that’ and you probably do. But then why do we see charts like this: That’s from The Fundraising Report Card benchmark data, and you can…

Online fundraising can seem complex. You’ve got so many different tools to figure out. All that data you can get and track. Rules, regulations, and ‘best practices’ are often changing. A lot of different people have different ideas on how you can do online fundraising. …

After spending a year observing every online fundraising idea, test, and experiment being run by all the optimizers here at NextAfter, I found 10 online fundraising ideas that you need to be testing and implementing this year. Let’s get right to it! 1. Focus on the 3 online fundraising metrics that really matter. There are a ton of shiny objects in…

Have you ever wondered how many emails your donors get from nonprofits? Or what types of emails those other organizations are sending? One of the neatest things about signing up to get emails from 152 Canadian charities — which I did and you can read about my signup experiences here…