Top 5 Reasons Illustrating Why UX Is A Great Feat For CRM Customization
Fierce competition is the understatement and increasing customer’s demands are mammoth!
In such a competition, not just getting hold of customers, but making them happy is a hard nut to crack for the businesses. That’s where the role of customer relationship management (CRM) comes in. CRM is in trends and not just a concept which is limited to the conferences or meetings. With a set of strategies, CRM is enhancing customer rapport and increasing bottom-line profit, which is the reason increasing number of organizations are adopting it.
According to Gartner research, “The worldwide CRM market will be worth $36.4 billion by 2017 and organization’s productivity get increased by 15% where sales representative had mobile access to CRM applications.”
This is really interesting to look for!
Are you in the planning to adopt CRM system for your business? Be it mobile or web based CRM, the best CRM software is the one that perfectly fit your business needs and drive maximum benefits. Before you zero in your choice to any CRM software, considering user experience is also of huge importance. As alongside usability of the software, how easy it is to use also matters.
Presently, customers are ready to pay huge bucks not for services, but for the experience they receive. This make UX Design and Development imperative.
Certainly, the next question- “Why UX matter?” is not going to pop-up in your mind, but “What is its significance for CRM” will definitely hit your mind.
Here, all the reasons are sum up that demystify why businesses should set aside a budget for UX while CRM customization and integration.