Strateeg en UX architect bij digital agency Wijs. https://wijs.be
And as I say again and again, and will never tire of repeating, never ask people what they like or don’t like. Liking is a reported mental state and that doesn’t necessarily correspond to any behavior.
I want everyone to see customer loyalty for what it is — habit. And to be more successful creating loyalty, you need to measure the things that build habit.
The hype is over. And that’s a good thing. Now, we can start examining the middle-grounded grey area, instead of the hyper-inflated, frantic b…