…to collaborate, the long-term retention rate of that customer for Projecturf increases accordingly. So we are showing a user how to use the app now by requiring them to take some of the most important steps to getting Projecturf setup and running. This is really important — not only does it get data into they system, but it trains the user to do certain things before they even get inside the app (Twitter has a similar approach which is shown below in the screenshots).