Over the past few years, I’ve sat down with dozens of (aspiring) entrepreneurs to talk about their ideas, products, and strategies. There have been several themes that they struggle with, but there’s been one question that keeps coming back:
I’ve made this “thing”, how do I get people to use it?
This question is not about acquisition or ‘growth hacking’.
Building startups is really really hard. The road to success is filled with many challenges that need to be fixed in order to keep momentum and build the product/business that’s envisioned. One of the challenges that has interested me is “The Product Death Cycle”, a term coined by David J Bland, and explained in depth by Andrew Chen.
Some are stupid, some are huge, but they are all ideas that, eventually, could be useful some time. In my view, ideas are born out of your experiences, your problems, your victories, stuff you see, do, read, watch, listen to, and the companies, startups, people you follow.
How do you get the mindset to decide if an idea is truly interesting and worth chasing? And what do you do next? I came across the reading list below in an Evernote file that I thought was long gone, so I decided to share it! …
Startpage directory websites were hot back in the days, Yahoo! and Microsoft (MSN) were the big time players. As a 12-year old internet explorer I loved using these sites as a starting point for my internet adventures. Countless hours of blocking our phone landline and listening to that sweet 56k modem sound made me the internet and startups enthousiast I am today.
When the internet evolved and people got access to more channels they could use to find and consume information and content, the startpage directories I loved quickly became obsolete. …
I’ve met a lot of startup teams in the past few months and the thing that keeps coming back is the fact that almost none of them have a clear view of the first product they’re bringing to market, nor the strategy that goes along with it.
Most of the startups talk about the problems they’re solving, the opportunities they’re seeing, their expected revenue model, how good their team is, show mockups etc.
But, when I put them on the spot about their go-to-market product and strategy there’s almost never a clear answer: “we’re thinking we might do this”, “we…
Ever since I discovered Product Hunt and began to actively hunt for cool new stuff, people have been pitching me their products. After successfully launching Startup Stash and actually joining Product Hunt, this has increased significantly.
That’s ok, and fun, because I live for this sh*t. Discovering and trying out new products has always been a great part of my (online) life, and I love providing early feedback to makers.
I get stuff like this:
“Our mobile app is available on the Google Play Store. The app itself is unique as it’s made to bridge the gap between demand and…
The last 48 hours of my life were total madness. This is what I did.
I’m an 80’s kid and 90’s Internet Explorer, so I’ve been online for most of my life. Ever since I was a young Netscaper I’ve been trying out new (digital) services and products on the internet. Napster was my favorite back in the day ;) So naturally, when Product Hunt launched a little over a year ago, I was instantly hooked and started posting my hunts on the site.