Strong Woman — my gift for my sister’s marriage was this picture in a list so that she’ll never forget that she’s a Strong Woman.

My sister just got married. And as the older brother, I had the honor to be her best man, and give a speech. In preparing it, I thought long and hard about what I actually wanted to say, and eventually realized I wanted to pay tribute to everything that’s great…


Photo by Hasan Almasi on Unsplash

What a trip…

My girlfriend and I spent the last 24 days in Iran. It flew by, and felt like we were there for three days. At the same time though, we’ve experienced and learned so much it feels like we’ve been there for three months.

Those 24 days were…


The eight-minute guide to making something people love.

As an entrepreneur, would you say innovation is life or death?

And would you say that innovation depends on knowing what your customers need?

The answer to this is probably yes, as you’ll have read a startup or innovation book or 2.

I’ve asked these questions to a lot of…


Source

Online marketplaces. Cryptocurrencies. Data and AI. SaaS.

These are all examples of business models which have seen a surge in popularity in the last decade, but they’re more than that. …


The Goal: Your customers feeling this when using your product, by Tim Mossholder

Building a successful business requires an understanding of why people buy

Most people fall into the same trap: they try to make something their customers want. They think that down the line, there’s one golden answer to what it is their customers want.

The harsh truth is that your customers will keep on surprising you.

With that said, there are similarities…


Photo by W A T A R I on Unsplash

Having spent the past 3 years exploring entrepreneurship, and what exactly it is that we mean with it, I’ve come to one conclusion. And that is:

Entrepreneurship is fucked.

Let me explain.

Problem 1: We party like it’s 1730

We’re back in 1730 when it comes to entrepreneurship.

Richard Cantillon, a French economist, was the first to…


Picture by Jeremy Thomas on Unsplash

This is the third in a series on the mindset of successful entrepreneurs, in which I will share the 12 mindset shifts you must make to build a successful startup. My goal for the series is to help more entrepreneurs get it right.

You can the previous parts here: part…


Picture by Jeremy Thomas on Unsplash

This is the second in a series on the mindset of successful entrepreneurs, in which I will share the 12 mindset shifts you must make to build a successful startup. My goal for the series is to help more entrepreneurs get it right.

You can read the first part here.


Photo by Jeremy Thomas on Unsplash

Part 1: The problem

Imagine the following situation.

It’s 10 PM.

You turn off your laptop, tired like never before.

What was it you did today? you ask yourself, while slowly realizing that the office’s light is off and everyone in your 10 people business left.

You’ve just spent the day calling potential customers…

Bram Krommenhoek

Failed founder. I share my "Aha"s and "Oh shit"s. As seen in The Mission, The Startup, uxdesign.cc

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