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The new year is well under way, and so are things here at Branche. While our ICO in December taught us a lot, it didn’t generate the level of funds needed to grow our team and kick development into high-gear. As a result we have been forced to resort to plan A! heheh
Even the cave troll (Simeon) has been pulled into the open air as we switch gears to pursue more traditional avenues of seed funding.

Our days have mostly comprised of building our investor pitch, dev planning, research, and meeting with experienced Ottawa entrepreneurs to refine everything. …


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The last few months of 2016 were fairly eventful for us:
We all quit our jobs to go full time on Branche.
We developed some amazing connections and contacts in both the crypto and local business communities.
We ran an ICO token sale (with mixed results).
We created tons of a fantastic marketing and informational content.
Perhaps most importantly, we got fantastic feedback, critiques and validation from all sorts of people outside our existing network and community!

So, after our much needed holiday break … what does 2017 hold?

Well, put simply, it’s time to kick into high gear!
We’ve proven our concept, our business model, and our team. We’ve completed a functional prototype, we’ve got our IP protections in place, and we have our development and test release plans! …


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We here at Branche would like to thank all of our followers and supporters for an amazing 2016!

Our inaugural year was chaotic, fruitful, educational, and incredibly rewarding, and we cannot wait for the challenges, opportunities and continued evolution that 2017 is sure to bring!

It seems that revolution and change are in the air!
Not just politically and socially, but technologically. While only history can decide whether these changes will be for good or ill, Branche is determined to ensure that at least the blockchain revolution will bring improvements and positive changes to the lives of people far and wide.

Happy new year to all of you!
May 2017 be a year of prosperity and growth!


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Like many people, we are “taking it easy” for the next week or so.

Don’t worry though! We’re all still workaholics! We’ll be still be responding to emails and support requests, we may just take a bit of a break from twitter and content creation in favor of eggnog and family dinners.

Whether it’s Hanukkah, Christmas, Kwanzaa, Saturnalia or Festivus, we hope you enjoy the season and have the opportunity to painfully regret the amount you’ve eaten of something or another.

As always, we are always happy to answer any questions you may have.

You can contact us at: info@branche.io

Learn more about us here: http://www.branche.io/aboutus

And you can signup for regular news and updates here: http://www.digitalescrowservices.com/branche/signup


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Those of you who are a part of the blockchain and crypto community are well aware of all the rhetoric and political conversations around blockchain technology. For the uninitiated: there is a significant portion of the community for whom the phrase “blockchain revolution” means something more dramatic and disruptive than an improvement to financial network security.

Regardless of politics, for anyone who understands the technology and sees its potential, there is a sense that blockchain tech is more than just an improvement to existing systems, that it has the potential to dramatically change the financial world and how we interact with it, and within it. While only time will tell exactly how and to what extent that becomes true, in the general sense at least it cannot be denied. To this point however, most products and services using blockchain tech have been geared either towards the crypto community or the financial community. This of course makes sense, since these are the two groups most aware of and comfortable with the technology, but at the end of the day, these two groups make up a rather small percentage of the general population and are themselves only a small percentage of the world’s industries and businesses. …


Who doesn’t love a good cliche?!

… well … lots of people probably …

Be that as it may, and considering the potential blasphemy of extolling the virtue of images or video on a traditional blog, we are very happy indeed to present this animated explainer video!

We hope you enjoy it, and find it enlightening!

And of course, remember that our ICO token sale is in full swing! Head to our website to participate: www.branche.io

As always, we are always happy to answer any questions you may have.

You can contact us at: info@branche.io

Learn more about us here: http://www.branche.io/aboutus

And you can signup for regular news and updates here: http://www.digitalescrowservices.com/branche/signup


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We’re all very happy to announce the beginning of our ICO token sale! Our Branche Loyalty Tokens are on sale for Ether, at $5USD per token.

Web signups and the smart contract went live this morning and we’re already taking deposits!

The contract will stay open for 4 weeks with a token bonus for each of the first 3 weeks.
week 1–20%
week 2–15%
week 3–10%

Here are the rules of our Fair ICO (all tokens paired against USD) :
1
. $5 BLT/USD
2. Funds must be deposited in Ethereum
3. 500,000 Ethereum cap
4. Proportional refund contract uses the target cap of the contract to generate
the final deposit value kept when the cap is exceeded.
a. keep = (deposit * target) / raised
b. refund = deposit -keep
5. Token Generation Formula
a. The branche loyalty tokens will be created using the ETH/BLT value,
multiplied by the final kept deposit, with the bonus added the total BLTs
created at the end.
b. ( [ETH] / [BLT] * [KEEP]) * [BONUS] = TOTAL BLTs CREATED
6. …


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It is official!

We will be opening the Fair ICO contract for the pre-sale of our Branche Loyalty Tokens (BLT), at 12AM EST on Monday December 5th 2016.
The contract will remain open to taking deposits for 30 days, closing at 12am EST on Monday January 2nd 2017.

We will be having a “phased reward” system over the 4 weeks of the contract:
- Those who contribute between 12am EST on Monday December 5th, 2016 and 12am EST on Monday December 12th, 2016 will receive a bonus amount of BLT equal to 20% of their total purchase.
- Those who contribute between 12am EST on Monday December 12th, 2016 and 12am EST on Monday December 19th, 2016 will receive a bonus amount of BLT equal to 15% of their total purchase.
- Those who contribute between 12am EST on Monday December 19th, 2016 and 12am EST on Monday December 26th, 2016 will receive a bonus amount of BLT equal to 10% of their total purchase. …


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We just wanted to put up a quick note and wish all our American friends and readers a happy and wonderful thanksgiving!

We here in Canada did ours about a month ago, but it’s always nice to see our neighbors to the south enjoying themselves!

… and I have to admit … I’m a bit jealous of that pumpkin pie …

Enjoy everyone!


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As powerful as the human brain is, it still actually relies on a few simple cheats to get through life efficiently. Things like pattern recognition, deduction and assumption are cheats that mean we don’t have to be constantly re-assessing everything about life every moment of every day … that would get tiring, difficult, and distracting.

We use pattern recognition, deduction and assumption to tell us that after the sun goes down tonight, it will rise tomorrow morning and then travel across the sky and set in the evening. This idea, this set of deductions and assumptions shape our other thoughts and behavior. …

About

The Branche Blog

Branche enables financial relationships, connecting people to create and access micro-credit services on their own terms.

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