Design for Emotion
Daniel Ruston
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The difference between “feeling” and “function” is a massively important one generally, but especially in the emerging world of blockchain technology. 
Since most technological revolutions are begun by technicians, and most technicians are of the “function” oriented minority, it typically takes some years for amazing technologies to transition into something accessible to the average consumer/citizen. We saw this with the internet, with smart phones, and we are now finally beginning to see it with blockchain.