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BrandCrafter | Future of Branding
BrandCrafter | Future of Branding

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Jul 12, 2017

If you want to be truly creative, be insight-driven

Data does not kill but enhances creativity. The best creativity comes from contraints. — Brand building and marketing needs both art and science. Without creatives, data-driven insights cannot be exploited. Without marketing scientists, creative output will be less effective. TL;DR The effort to bridge the gap between marketing / branding teams and data scientists is non-existent. It is tempting to think that data is killing…

Marketing

5 min read

If you want to be truly creative, be insight-driven
If you want to be truly creative, be insight-driven

Jul 11, 2017

Why brand strategies can only be improved by using data

Everyone trusts his instincts. Brand analytics trump intuition. — Intuition is something you can argue about endlessly. Faced against data it is much harder. When a proposal is backed by thousands of data points, clearly showing market trends of various brands over time, you can make a very convincing argument. Is human intuition and experience the only way to…

Marketing

5 min read

Why brand strategies can only be improved by using data
Why brand strategies can only be improved by using data
BrandCrafter | Future of Branding

BrandCrafter | Future of Branding

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