If you want to be truly creative, be insight-driven

Data does not kill but enhances creativity. The best creativity comes from contraints.

Brand building and marketing needs both art and science. Without creatives, data-driven insights cannot be exploited. Without marketing scientists, creative output will be less effective.

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TL;DR

Art vs. Science: Will Data Kill Your Creativity?

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Forward thinkers have the best of both worlds

It is much harder to argue about intuition when it is faced against data.

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Effective branding and marketing is made by intersecting creativity and technology.

Data Does Not Kill Creativity. It Enhances It.

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