How to Boost sales by asking for referrals
You have gone ahead to build an amazing marketing funnel for your business, done all that needs to be done, but yet people don’t feel confident enough to use your products or services.
There’s one vital and final task that needs to be done and that’s building up your referral list. Without a referral, you are a total stranger to your prospect and have no basis for trusting you.

The biggest challenge every sales pro faces is TRUST — there are just a lot of businesses out there and no one knows which one to trust — so most people usually seek recommendation before going into business with anyone
Only if someone they know can guarantee them that you reliable, then I’m pretty certain you will get the job. Referrals help bridge the trust gap between you and your prospect — a referred prospect will most likely move through the purchase process at a faster rate than a cold prospect.
Your current customers are your greatest asset in providing you with client referrals. But the key is to first satisfy them, so they will be willing to refer you to their friends.
Here’s the idea; if these people are your long-term clients and you presently have a relationship with them, you can go ahead and ask them for a referral right away. Below are a few metrics to gauge your relationship with your already existing clients
- The Overall satisfaction with your product or service
- The Length of relationship
- The speed of customer’s response to your communications
- The Frequency of communication between you and the customer
If they are just new customers, don’t make the mistake of asking for referrals right after you closed the deal, this is because you just convinced them to take a risk with you and you are still trying to convince them to take another risk by referring you to their friends.
In this case what I suggest you do is to ask for “the right to ask” when they said “yes”, place the request in a subtle way — something like this “If we successfully impress you and you are happy with our services, will you be kind enough to refer us to your friends and colleagues you think should be doing business with us?
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