Dealing With Los Angeles Video Production Companies:
The 2 Roles You Should Outsource — And The Two You Don’t Need To

Brandefy
Brandefy
Jul 21, 2017 · 3 min read

When it comes to outsourcing a video project, you don’t need to give all of the roles away. Some Los Angeles video production companies offer expansive enough packages that they cover even some of the smaller roles outside actual video production. Others are more rigid with their boundaries; video production means video production only. If you’re wondering whether it’s worth putting out the extra cash to hire an animator or a scriptwriter, here are a few roles you can DIY, and the two things you absolutely should not.

You Don’t Need to Outsource Your Scriptwriter

If you have a dedicated content creator for your articles, blogs, or even social media text posts, you don’t need to outsource your script to Los Angeles video production companies. True, scriptwriting is completely different from writing long-form articles, but at least the foundation is there. Your script is highly important for your finished output, so you’ll also want to be as hands-on as possible during the stage. The script is the outline and general flow of the whole video. If something is off, chances are your end product will look awkward and unusable.

Instead of outsourcing your scriptwriter, have your writing and marketing team work together to come up with the best possible version of the script and storyboard. If you want, you can ask for suggestions or personal opinions from the production crew.

You Don’t Need to Outsource Your Creative Team

Video conceptualization is the most important part of the process. Your creative team can help you take your video idea from concept to workable model. However, you also have to remember that this video will be representing your company. For the sake of brand consistency and uniformity, it’s better to keep the creative in-house — with people who have worked with you and your brand for months or years — rather than outsource to a team who can’t relate to your brand on a deeper level.

You Do Need to Outsource Your Production Crew

A production crew means more than just the people manning the cameras and fiddling with the lights. A production crew includes the equipment as well; lighting rig, sound gear and audio set-up, camera, tripods and sliders, and the like. Maybe for a huge, established company, this doesn’t seem like too much. For small businesses, on the other hand, it’s asking for too much. Even if you did have the budget to invest in a small production studio, would you have the space for it or the continued budget for maintenance and upkeep?

The production crew and their equipment are arguably one of the main reasons brands outsource their content to Los Angeles video production companies. Everything else can be taken over by freelancers or in-house crew, but the actual people and tech needed for shooting and capturing shouldn’t be compromised.

You Do Need to Outsource Your Video Editor

Video editing is where the magic happens. It’s also your last chance for damage control, if anything went awry during shooting and pre-production. Free programs such as iMovie or Windows Movie Maker offer the most basic video editing options: cut and slice clips, add overlay text, and simple pan and zoom.

Obviously, those won’t work for more complicated videos, such as explainer and product. If you’re editing the video yourself, you’ll need to invest in paid video editing programs. The more powerful ones, such as Avid or Adobe Premiere Pro CC can cost anywhere between $30 to $50 a month. You’ll also need to make sure that your device can handle the specs. There’s no way you can run a program like Adobe Premiere Pro CC on a 4GB laptop.

So instead of going through all the pain of buying, installing, and then trying to learn how to navigate the UI through YouTube tutorials, you’re better off outsourcing it. Pretty much all Los Angeles video production companies include editing in their production package, so you won’t even have to think twice. Outsourcing your content to a third-party production crew means you’ve outsourced it to their editor as well.

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