What’s UnAI-able

3 human-driven decision-making competencies that every industry needs

Brandeis Marshall
4 min readMay 23, 2023

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two tweets that discuss the perils of prompt engineering from the article author’s point of view
Tweets by author about the unfortunate AI hype trend of prompt engineering (source1 and source2)

With months of intense ‘what can AI do for you’ face-to-face discussions, op-ed think pieces and podcasts, I want to ask the opposite question: what can’t AI do? Some people will enthusiastically say “Nothing. It’s the most disruptive and transformative advancement in technology. It is and will continue to change the world and how we interact with the digital space.”

And the research reports with supporting statistics predict a highly-AI’d future.

  • In 2018, McKinsey Global Institute released a future of work report that estimated that 400 million people worldwide could be displaced by AI systems, tools and platforms by 2030.
  • In March 2023, Goldman Sachs released its global economies impact report suggesting that “generative AI could substitute up to one-fourth of current work”.
  • Earlier this month, the World Economic Forum released its Future of Jobs report that concurred with Goldman Sachs’ prediction, but shared specific numbers on the impact of automation on jobs. The job outlook estimation is quite sobering: 83 million job roles will evaporate and only 69 million job roles will be created. That’s a 14 million job role differential.

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Brandeis Marshall

author, ceo, ex-faculty | making data and AI concepts snackable from the classroom to the boardroom