Sep 13, 2022Embracing “Just One Less”“How to design a more sustainable package?” It’s the question top of mind for our entire industry, and a challenge that preoccupies all of us at BrandFuel on a daily basis. As a brand experience agency, we’re stewards of the sensory and emotional relationship between brands and their audience. But…Sustainable Packaging2 min readSustainable Packaging2 min read
Sep 13, 2022Considering a Sustainable Packaging Refresh? 5 Questions to Ask First.Today’s marketers stand at a crossroads of growth, where the short-term challenges of an inflating P&L collide with the need to invest in a sustainable future. And packaging occupies the dead-center of that tension point. …Sustainable Packaging4 min readSustainable Packaging4 min read
Mar 29, 2022Natural Food Expo West ’22 Trend ReportThe Natural Food Expo West 2022 was bursting at the seams with energy and brands eager to show off after being confined for two years. Products spanned health crazes, trendy ingredients, emotional benefits and so much more. It was not only a feast for our stomachs with the endless samples…5 min read5 min read
Dec 21, 2021Purpose, Impact and Inspiration: 2021 LookbackHelping our clients’ brands catch fire is at the heart of all we do. But business success is only one of the value dimensions that drives our work at BrandFuel Co. We’re also out to make a positive impact on diversity, equity and inclusion in our community and our industry…3 min read3 min read
Jun 25, 2020Consumer Targets MatterConsumer targets matter. Big, broad, demographic targets, nope. Pointed, insightful, psychographic targets that have clearly defined unmet needs, yes. They drive clarity for marketing, sales and design. The more focused, the stronger the loyalty and broader influence. We can all recall moments when we knew something was perfect for us…Brand Strategy2 min readBrand Strategy2 min read
May 21, 2020Lasting Change vs. Temporary ShiftsLasting Change vs. Temporary Shifts So much has been written about how consumer habits have changed since lockdowns began, and even more hypothesizing about what will stick post pandemic. What sticks will directly impact brands and how they continue to innovate, adapt, and drive relevancy with consumers. …Covid-196 min readCovid-196 min read
Mar 27, 2020An acceleration and a slow down. Why, yes.Many choices are being made for us these days in an effort to slow down the unprecedented COVID-19 that is casting a dark shadow on our country’s well-being and economic status. When this all began, I made a promise to myself to remain positive, operate with a high degree of…Design5 min readDesign5 min read
