Ben MurrayinBrighter ideasWhy taglines matter more than everThe essence of who you are, all wrapped up in a few golden words.Sep 2, 2015Sep 2, 2015
Ben MurrayinBrighter ideasYour prospects are overwhelmed by email. Time to reconsider print?The average professional gets over 400 emails a week! That’s a deluge we tend to deal with by hitting delete.Aug 19, 2015Aug 19, 2015
Ben MurrayinBrighter ideas“Premiumisation” The buzz word that is worth considering when planning where to position your wares.Jun 17, 2013Jun 17, 2013
Ben MurrayinBrighter ideasBoring websites are a missed opportunity.We’ve noticed that when a website provides quality entertainment, the owners reap the rewards.Jun 1, 2013Jun 1, 2013
Ben MurrayinBrighter ideasHaving a strategy for your brand, helps (a lot).Brand strategy often slips into the too hard basket, becuase there is a feeling of intangibility—but it’s as simple as knowing where you’re…May 19, 2013May 19, 2013