7 Cliché Logo Design Trends to Avoid
Logos represent your brand, so they must be designed with a whole heap of forethought. While you should know what it takes to create a great logo, it is just as important to understand what should be avoided when designing a logo.
Logo designers sometimes need to work on avoiding these clichés, creating overused logos people do not like. You want something else for your brand. Your logo’s design needs to attract customers and be appreciated by your target audience.
This article will go through the cliché logo design trends you need to avoid if you want to design a unique logo that will successfully represent your brand and attract people to your business.
7 Common Logo Design Clichés
Do Not Use Graphs
You know how bad it can look if you have seen a logo with a graph in it. You want to use something other than a chart in your logo. It can look cheap and make it seem like you put in no effort when designing the logo.
You need to be creative and design a logo that reflects your brand identity. There are better ways to represent your logo than using a graph. Few brands are using charts in their logo designs than they used to.
If you have a corporate brand and need to learn how to reflect your brand correctly without a graph, you should hire a logo design agency to get help from experienced business logo designers.
Using Thin Lines
Thin lines can look great and make your logo’s design seem refined, but they can cause problems too. You need to make sure that your logo can be scaled up and down, and thin lines can become less visible when scaled down. This will make your logo look different and not make people who see it feel the intended emotions.
When designing a logo, you need to think about scaling your logo too. This is all part of the design process, and if you don’t make these considerations when designing your logo the first time, then changing it will cause problems that could have been avoided.
Adding An Arc
How many logos have you seen that were given an arc? The correct answer is too many. You want to be something other than the brand whose logo has a hook. This logo trend is overused and is not always great to look at.
There is nothing wrong with using an arc in your logo. But it would help if you used it correctly. It should add to your logo’s design rather than just being there. You remove your logo’s uniqueness if you add an arc because others are doing it.
The Helvetica Font
The Helvetica font is often used in logos; sometimes, the entire logo is just text in the Helvetica font. It would help if you made sure you don’t make the same mistake many logo designers make and rely too much on the font.
This font may look great and will help your brand feel more professional, but do just what is necessary. It would help if you made sure that the font supports the entire logo and isn’t the main component of the logo itself.
If you like the Helvetica font and want to use it in your logo, then you should look at examples of logos that incorporate the Helvetica font. Take inspiration from other logos to design a logo that appropriately reflects your brand.
Colored Dots
This logo design cliché doesn’t look great when used in logos. It is usually just thrown in the design, and it looks tacky. If you don’t want people to think your brand isn’t creative, then do not use colored dots that are just thrown into the design.
If your logo needs colored dots, you should ensure they have meaning. They need to add to the design. Look at other logos you like and take inspiration from them and how they used this logo design trend.
First Letters Of The Business’s Name
Too many logos have the business’s name and the first letters of the business’s name as the entire logo. This is common. It doesn’t tell people what your brand’s personality is. It needs to be more creative and memorable.
This logo design cliché is outdated and doesn’t look good. There are more creative ways to use your business’s name in your logo, and you should try to find out what they are.
Using An Image Of The Earth
This is undoubtedly an overused logo design cliché you should avoid using unless you have your unique spin on it. Using an image representing the Earth to signify your business as one with a global reach is not creative, unique, or memorable.
Many brands have used this generic logo design, and it rarely looks appealing. It would help if you found a different way to reflect your business through your logo.
Conclusion
There are so many logo design clichés that you need to avoid when designing a logo. Now you know about various clichés that logo designers make. When you are planning a logo, it needs to be for your business and your target audience. A good logo should be unique and reflect your business, so it should not look the same as other cliché logos in your industry.
