Brandon EskerNike’s globalization continues with release of performance hijabIn Nike’s latest attempt to expand the width of its market, the sportswear giant has released a high-performance hijab, made to encourage…Mar 15, 2017Mar 15, 2017
Brandon EskerThe Rise of eSportsA year or two ago, most people would have never heard of eSports. Now, most people who are well-versed in sports and entertainment…Mar 15, 2017Mar 15, 2017
Brandon EskerThe Business of March MadnessEvery year around this time, the sporting world’s focus shifts to college basketball with the NFL season having concluded, the MLB season…Mar 15, 2017Mar 15, 2017
Brandon EskerVox: Modern Day Digital MediaIn one of our Digital Media in Sport classes, our guest speaker was Ryan Pauley, who works for Vox in revenue services. His insight was…Mar 15, 2017Mar 15, 2017
Brandon EskerWhat Goes into the Social Media Presence of A Professional Sports Team?Effectively managing the social media of a pro sports team is no easy task, as Samantha Wood talked about in her recent visit to our class…Mar 15, 2017Mar 15, 2017
Brandon EskerThe Man Behind the MediaWhen we consume social media, especially that done in a professional manner, we usually do not think about what goes into its production…Mar 15, 2017Mar 15, 2017
Brandon EskerOrlando City’s New Stadium Demonstrates the Ambition of MLSLast weekend, Orlando City opened the doors to its new stadium for the first time, as Orlando City SC hosted New York City FC in both of…Mar 14, 2017Mar 14, 2017
Brandon EskerBreaking Down The NBA’s New CBABefore the 2016–2017 season, the NBA and its player’s union established a new Collective Bargaining Agreement, revising the last agreement…Mar 5, 2017Mar 5, 2017
Brandon EskerNASCAR: Sport marketing paradise or over-saturation?This past weekend’s Daytona 500, NASCAR’s biggest race of the year, kicked off the 2017 season. For many people who are not followers of…Feb 27, 2017Feb 27, 2017
Brandon EskerTaking a Look at Today’s Social Media Skills GapMany people view social media as just an outlet for personal communication, photo-sharing, or a bulletin board for random thoughts. In…Feb 6, 2017Feb 6, 2017
