Brandon EzellinLuthien Blog3 Business Lesson From a Legendary Guitar MakerA recent tour of the Taylor Guitar factory shows why their guitars are so great, and what you can learn from how they run their business.Apr 25, 2019Apr 25, 2019
Brandon EzellinLuthien BlogHiring Another Salesperson Won’t Solve Your Sales ProblemsIt’s natural to equate sales with a salesperson. When you need more sales, you hire another salesperson. But is that the right call?Apr 16, 2019Apr 16, 2019
Brandon EzellinLuthien BlogFixing Broken Systems is Easier Than You ThinkWell-designed systems are nearly invisible. We don’t notice them because they work. Broken systems are easy to spot because they drive us…Apr 8, 2019Apr 8, 2019
Brandon EzellinLuthien BlogWhy Being Yourself is a More Effective Marketing StrategyAs humans, we have a natural tendency to hide our weaknesses and overemphasize our strengths. But there is something powerful about…Apr 2, 2019Apr 2, 2019
Brandon EzellinLuthien BlogThe Simple Secret of Successful Ad LegendsReviewing enduring insights from David Ogilvy, Bill Bernbach, and Claude Hopkins.Mar 26, 2019Mar 26, 2019