Document, Don’t Create: Creating Content That Builds Your Personal Brand
Gary Vaynerchuk

This is huge so many people try to be (read: portray) what they’re not, in an effort to grow their brand and often times it backfires or most people can see right through it. Your brand has a personality of itself (I touched on it in my recent post), and if your brand’s personality and your personality is not congruent it can draw a few side-eyes.

People who are themselves 100% of the time, and put that on their social media are waaaaay more engaging, earn more respect, and I feel as if I’m a part of their everyday lives.

Like what you read? Give Brandon E. Miller a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.