This post is spot on, though @Dropbox doesn’t have numbers that are necessarily “impressive” from my point of view; the biggest mistake in this post may have been from the marketing department. This makes me think of two things.
- It is imperative that diversity is interwoven in all of your business operations, and this includes marketing, and especially the intersection of marketing and tech. If diversity had a silent hand in marketing, the first thought should naturally be, “wow, this header image doesn’t match the title of this post.”
- Diversity is tricky. As a black man passionate about diversity, I definitely want a seat at the table — but diversity isn’t just… black & white (#punintended). The biggest backlash on this post came from #blacktwitter, probably because there is no black faces above a title about diversity. But would we be as upset if the post didn’t have any Asian faces, Hispanic faces, or Women faces? Not sure, but what I am sure about is perspective matters.
I say all that to say, diversity is tricky, Dropbox should have and could have done better, diversity isn’t black and white, and Google Drive hasn’t let me down yet.