Does Bob want to upgrade from your free plan while he checks his email on the go at Whole Foods? Probably not the right time and place.
Want To See The Future Of Marketing? Look Past The Top Of The Funnel
Dave Gerhardt

Dave, this is a really important point. It’s all about getting better at knowing who your customers are and how they best respond to communication that promotes change. I’m surprised how many companies (SaaS, retail, etc.) that have a ton of information on me, send me broad, impersonal, and seemingly random emails.