If we use technology to improve our emails, it’s imperative that it improves the experience — so we need to think in those terms.
The greatest 2017 email marketing predictions of all time
Elliot Ross
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This is so imperative. We have to show empathy in whatever we do in marketing. When we think in terms of “how does our product fit into someone’s life” it make a world of difference compared with “We’re pushing X this week, our numbers have to improve.”

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