Pretotype Activity

Brandon Rodriguez Molina
3 min readMay 3, 2022

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Pretotypes of my teammates

Ana Diaz — https://dev.to/anamdiazs/working-with-pretotypes-to-validate-emotions-on-twitter-2d7p

Irvin Avelino — https://medium.com/@irvin.avelino/week-4-pretotyoe-activity-2642f6431fdb

Introduction

Now that I am in the working world, I have realized the limited time that many people have to fulfill their basic needs, to which I noticed that specifically, when it comes to food, many are used to ordering food from delivery applications. If they do it daily and considering that they may need up to two meals a day, breakfast and lunch, in the long run the costs of this can be very high since you are paying for independent meals, so I asked myself, why not implement a service with a monthly fixed income that covers you for these needs five days a week, providing you with dishes for breakfast and lunch, so it would no longer be necessary for people who do not have time, to resort to independent orders.

Hypothesis

A monthly subscription service for busy people and others who need to meet their daily food needs. So they can receive two meals a day, five days a week.

Experiment description

An idea of a person with a similar need wonders if there will be other people with similar situations, people without time to buy their groceries and much less, time to cook and be able to eat properly. People who somehow look for how to cover said need with complete and varied food, and that is automatically sent to wherever they are.

Using a general explanation and a survey made for people working in the same field, they were asked if they might find it useful to have a food subscription service, letting them know that it would be cheaper than a common food service delivery, providing food based on their tastes, allowing them to cover part of their needs. Surprisingly, a considerable part answered yes. On the other hand, the people who answered that it is not because they find it entertaining to cook, or to choose for themselves the variety of food offered by a common service.

An experiment was using the Uber Eats application as a base, where explaining the different services and subscriptions that it offers as a service like the one proposed could help them, sending notifications of the dishes of the day and similar things based on their tastes. With a sheet of paper I simply simulated how these notifications would be arriving, since the rest would be based on an interface similar to those of delivery. Despite this, most people stuck with their opinion of the idea.

Validation

The explanation and the small experiment show that this type of subscription is aimed at a niche of people, one that may not be as small as it seems since there are many more people with different occupations who can benefit from this. But based on this here alone, it could be said that this can work, since offering varied food can not tire users. Therefore, the hypothesis is correct, based on the group of people used.

Results

The support shown for the idea was good, so something like this could work, although competing directly with current delivery services can become complicated, this can be another type of market, get ahead and be noticed. An alternative to making an independent service would be to integrate this type of subscription to an existing service, which already has a certain degree of reliability and could grow faster.

Even so, it can be difficult to reach more people, because there are people who, if they have time to do the cooking task and be linked to a service, may not fully convince them.

Photo by Mak💛💙 on Unsplash

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