BEST SALES PRACTICES: GET BACK TO THE BASICS OF MEETING IN-PERSON
There comes a time in a new or existing business relationship when a face-to-face meeting is definitely the way to go.
Yes, it may involve you jumping on a plane or train, but it will be worth every minute of time, and every dollar spent… that is, if you line up the meeting properly.
The funny thing about meetings is that when the host puts them together properly, the meeting actually starts (pre-information) way before the actual physical meeting, and it ends (post-information) way after the actual physical meeting.
So let’s take a look at the three primary stages of an effective in-person meeting.
- Before the Meeting
- During the Meeting
- After the Meeting
Now that we know what the three stages of a successful in-person meeting are, let’s take a deeper dive into each specific one and learn how we can maximize the time and money spent in putting it all together.
BEFORE THE MEETING
Send out a crystal clear agenda reviewing exactly what’s going to be presented, so that both parties know what to expect. Be sure to mention the estimated time the meeting is going to take. Make sure introductions of anyone that’s going to be with you physically, or calling into the conference, occur before the meeting date.
DURING THE MEETING
Have something to hand out to the person that you’re meeting with, especially if what you sell or provide is a physical product. Always have coffee, easy to nibble on snacks, and cold water to offer. Always stick to your timeframe and your agenda that you sent out in your pre-meeting notes.
AFTER THE MEETING
Follow up within twenty-four hours recapping everything that was reviewed in the meeting, and be sure to include any follow up actions that were uncovered. Make sure that within three days that all action items have been responded to and answered in full.
IT’S NOT ROCKET SCIENCE
It doesn’t get much simpler than this three stage in-person meeting approach. Again, like always… it’s not rocket science here… it’s all about keeping everyone informed and engaged with exactly what’s going on… it’s that simple.
One very important take-away for you to remember, is that “the fortune is in the follow up,” don’t ever forget that.
LET’S TALK MORE
If you’re an entrepreneur or small business that wants to get back to the basics of meeting in-person, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time to speak on a one-on-one, highly personalized level.
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