PinnedBrand or BricksWhat is brand and does brand trump product? An exploratory seriesOver a hundred years ago John Stuart, the CEO of Quaker Oats, said:Jun 20, 2022Jun 20, 2022
Brand or BricksPrice: The Taxman of the purchaseIn our mission to add a persona to each of the five marketing factors, so far we’ve allocated The Sales Rep to Brand and The Handyman to…Jul 15, 2022Jul 15, 2022
Brand or BricksProduct: The HandymanIn the last post we started adding a persona to each of the five factors of marketing: 1. Product, 2. Price, 3. Brand, 4. Channel, and 5…Jul 13, 2022Jul 13, 2022
Brand or BricksBrand: The Sales RepIn our last post, we broke the marketing universe into ‘five factors’. 1. Product, 2. Price, 3. Brand, 4. Channel, and 5. Advertising. Then…Jul 11, 2022Jul 11, 2022
Brand or BricksThe impact of brand: three examplesThis is the third post in a series exploring what brand is and how important brand is relative to product.Jul 5, 2022Jul 5, 2022
Brand or BricksHow do consumers purchase? A simple frameworkThis is the second post in a series exploring what brand is and how important brand is relative to product.Jun 27, 20221Jun 27, 20221