We had a chat with Jesper Bange from the award-winning global design agency BOND, to talk about their recent rebranding of the Finnish jewellery brand Kalevala. He also shared some thoughts on how the creative industry is doing during these crazy times and about BOND’s key to success.

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How did you get into the world of brand identity design — and what made you stay?

I had one dream job as a child: become a professional football player. That didn’t happen, so I had to settle for option B. Design has always played a role in my life. I am a fourth-generation designer, so it was kind of a given. After graduating, I sort of drifted towards brand identity design and I did not regret it.


We met up with Marion, designer at the Oslo-based digital design studio uppercase, to have a chat about their recent rebranding, her approach to branding projects, and how she got swept up into the world of design.

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How did you get into the world of brand identity design?

I think the earliest thing that I can think of is genuinely loving letters and shapes! I remember seeing ancient Egyptian hieroglyphics that captivated my imagination, middle-age manuscripts that had the most illuminated and intricate little designs on every page, and calligraphy in a general sense has always been mesmerising to me.

For my own creativity, I can remember going to Christmas parties for my mom’s job at the U.N. and the only way I could communicate with the other children was through our drawings. …


We sat down with Pilar, an Art Director and Graphic Designer at Sola Studio, to learn more about her approach to a branding project, her thoughts for the future, and how she got started with design.

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How did you get into the world of brand identity design — and what made you stay?

I would say that my introduction to the graphic design and brand identity world was by accident. I knew I liked to draw letters and compose nonsense names in stupid drawings, but it wasn’t until my 3rd year at University that I recognised what an actual brand or a visual identity was.


Hopefully one of the finest AI text generators out there.

He is not the smartest tool in the shed, but boy, does he know how to ramble about design and branding. Massimo has been put through rigorous training, over several months, to make sure he is ready for the task ahead. We have faith in his skills and are very excited to finally be able to share him with the world.

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We’re very excited to officially introduce Brandpad Starter today; a plan tailor-made for brands who are looking to digitise, but want to do so without additional cost. In short, Brandpad Starter is a $0 option for companies and teams to bring their brand identity, and its assets to a digital home.

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beep beep.

Now seems like a good time.

Ever since we launched Brandpad, we had a clear vision to make the new format for visual identities. We’re doing this by providing a fully customisable platform for design studios and their clients to efficiently handle brand identities and portfolios in the cloud. Up until now, we’ve focused a lot on providing design agencies with a solution that makes it fast to streamline their delivery processes and easy to keep large brand portfolios updated across a team and list of partners. All this while giving designers a way of bringing clients into the platform in a way that offers value to them (and not just the system). …


We got in touch with the guys over at Cast Iron Design to talk to them about designing a better world, their project with Patagonia, and their thoughts on the future of sustainable design.

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“We can do better. Together with clients, we design brands and packaging that balance big impact with a small footprint” — This is what Goods, a newborn packaging design company from Norway, says about themselves. So, we had a coffee with them and talked about old machines, plastic and how to make more good goods in this world.

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Left to right: Co-founder Sandro Kvernmo, Product designer Kasper Jakobsen, Graphic designer Synne Flaa, Graphic designer Maria Rose + Chairman Mathias Hovet.

Why did you start Goods?

We wanted to challenge how packaging was done. Not only the aesthetics, but ethics and the environmental footprint. As designers we all seek to use our talent for good, and we wanted to create a culture and a studio that from day 1 had curiosity built-in, almost like a lab for physical experiments and how real-life solutions can be done in store shelves. Sustainability within design is also something that will probably never be “solved” — that’s a good place to start a company.


We sat down with Aaron, a creative director at Ueno, to talk to him about Ueno's approach to a branding project, his thoughts for the future, and how he got started with design.

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How did you get into the world of brand identity design — and what made you stay?

The rock group KISS was my first exposure to a brand when I was just 3 years old. The hair, make-up and album covers are embedded in my mind to this day. It’s funny because KISS has a ‘maximalist’ aesthetic, whereas today, I consider myself to be a modern minimalist.


As more and more design studios make Brandpad part of their process, we’re lucky to see great new brands come to life every day. While we equally enjoy every single part of a brand identity, the font is one of those things that always seem to spark a great conversation.

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4 weeks, 4 typefaces.

As a result of this everlasting source of inspiration, we’ve decided to do our part in celebrating the craft of type design — and the foundries that bring us the goods. So, this September, we’re initiating what we call the ‘Typography showcase month’ at Brandpad.

The Brandpad identity is rather minimalistic and relies heavily on Graphik by Commercial Type. In September, however, we’ll set our type guidelines aside and use our website to showcase different typefaces. Starting today, www.brandpad.io will be shaken up with a new font every seven days until October 1st. We’re hoping this will help showcase the importance of type design and the effect it has on a visual identity. …


We sat down with Bjørn, a designer at Blake in Oslo, to talk to him about how he got started with design, his process and how he approaches a brand identity project.

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How did you get into the world of brand identity design — and what made you stay?

I knew right from the start. I´ve always been more of a problem solver than an artist. Identity design often lets me play around with my biggest passions in design; typography, custom lettering, and illustration. Combining these in logo design, and creating a universe around the brand reminds me of how I used to play and think as a child. I´ve kind of taken the back way into it, working with many other aspects of design and advertising but I think that is a strength in itself. It changes the way you look at problems and challenges. It is not just playing around though, good identity design is the most challenging part of visual communication. …

About

Brandpad

The team behind Brandpad. We write about visual identities and design processes while running a brand guidelines system for designers.

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