Let’s face it! Local SEO is more important than ever before and it will continue to gain more momentum in the coming years. With more businesses getting back to the drawing board to chalk out a strategic SEO plan, the market is getting increasingly competitive. So, as a business, if you want your website to do well, you got to invest yourself in local SEO.
Here’re the top local SEO trends you do not want to miss.
- Mobile-friendly website
According to a reputed Local SEO agency in Sydney, no matter how much you are spending to boost your SEO prospects if your website isn’t mobile-friendly it is all bound to go down the drainage.
According to a study, more than 4 billion people use their mobile phones to access the internet which makes for 90 percent of the global internet populace. Optimizing your website for mobiles and other hand-held devices isn’t a luxury any longer, but a necessity.
2. Include Voice-search
Voice search optimization is another key trend you need to follow as a business. Technology is evolving quite rapidly and we have seen a steady spike in the popularity of voice search in 2021. This upward trend will continue in 2022 and businesses missing out on this search approach will sure miss out on quite a lot.
Companies offering local SEO services in Sydney say that to rank higher businesses must focus on the integration of a common questions website with their top selected keywords.
3. The rise of video content
What if someone told you that 80 percent of the whole web traffic comprises video content? It pretty much summarizes it all. Your local SEO strategy is incomplete without video content. They are not only entertaining and interactive but convenient to watch as well.
You can attract more valuable traffic to your website by posting video content on your website and social media networks. The more video content you add to your website, the more likely you are to draw local traffic and potential buyers.
4. User-Experience (UX) is very important
No one wants to rummage around to find what they are looking for, whether it is a product, service, or informative content. A user-friendly and easy-to-use website with a pleasant interface is necessary for your business. It encourages visitors to stay longer on your website and sends positive signals to Google resulting in better SEO rankings.
5. Create Google My Business Profile
Make it easy for your customers to reach out to your business by creating a ‘Google My Business’ profile. The creation of ‘My Business’ profile also boosts your SEO prospects. A good SEO company in Sydney highly recommend using this wonderful tool for better search rankings.
