Mark Gardiner – Medium

Mark Gardiner

Mark Gardiner

Why we’ve been keeping score all wrong

The story of the 2016 Democratic Primary campaign has been Hillary Clinton’s inevitability. As of today, Clinton has 12 primary (or caucus)…

Mar 14, 2016

Why we’ve been keeping score all wrong

Mar 14, 2016

Mark Gardiner

Is Bernie Sanders too old to be President?

That’s the wrong question. The right question is, “How does Sanders’ life expectancy compare to previous Presidents?”

Sep 15, 2015

Is Bernie Sanders too old to be President?

Sep 15, 2015

Mark Gardiner

One idea Ikea doesn’t get

Back in 2011, when Trader Joe’s opened its first store in Kansas City, I got a job as a Crew Member, worked undercover for a year, and…

Jan 26, 2015

One idea Ikea doesn’t get

Jan 26, 2015

Mark Gardiner

Don’t burn that, burn this.

If you’re angry about Ferguson, and feel like looting or burning a few businesses down, here are six to target, and one to spare.

Dec 3, 2014

Don’t burn that, burn this.

Dec 3, 2014

Mark Gardiner
in
Boom, baby.

Harley-Davidson’s EV announcement: Shocking. Harley’s announcement strategy: Brilliant.

Calling the Project LiveWire EV a market test was a stroke of genius. Here’s why…

Jun 26, 2014

Harley-Davidson’s EV announcement: Shocking. Harley’s announcement strategy: Brilliant.

Jun 26, 2014

Mark Gardiner
in
Boom, baby.

Athleta catalog shoot: older models need not apply

Gap chooses its generation, though not wisely

Jan 3, 2014

Athleta catalog shoot: older models need not apply

Jan 3, 2014

Mark Gardiner
in
Boom, baby.

What Harry Potter can teach Don Draper

Why Viagra ads are so ghastly

Dec 12, 2013

What Harry Potter can teach Don Draper

Dec 12, 2013

Mark Gardiner

The world’s most unlikely billionaire returns to form

Long before Lululemon, I spent hundreds of hours in an airless basement room with Chip Wilson.

Dec 12, 2013

The world’s most unlikely billionaire returns to form

Dec 12, 2013

Mark Gardiner

Mark Gardiner

Helping brands connect with mature consumers as @BrandROI. Author, “Build a Brand Like Trader Joe’s”. AKA @Backmarker. Gardiner@RevolutionaryOldIdea.com

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