Difference between Brand Book and Brand Guidelines
Brand Book
This document offers a comprehensive overview of the key brand elements such as:
🔹Brand Origin
🔹Brand History
🔹Brand Position
🔹Brand Values
🔹Brand Guidelines
Primarily for internal reference, the Brand Book equips staff with a deep understanding of the brand’s core aspects.
Detailed Breakdown:
Brand Origin: The brand, BrandRoute Logistics is rooted in the dynamic street of New York City, established in 2006 by the innovative entrepreneur James Campbell.
Brand History: Over the span of seventeen years, BrandRoute Logistics has evolved from its humble beginnings into a formidable presence in the logistics sector. Its unwavering dedication to safety and efficiency has propelled it to explore new horizons, earning the trust and preference of the community.
Brand Position: BrandRoute Logistics is known as a trusted logistics brand, keeping safety as its watchword. The brand aims to redefine the logistics experience by seamlessly merging reliability with cutting-edge technology. Committed to ensuring the secure and timely delivery of goods, BrandRoute Logistics caters to clients who prioritize efficiency and precision in their supply chain operations.
Brand Values: BrandRoute Logistics is built upon the pillars of integrity, creativity, and sustainability in the logistics realm. Its commitment lies in fostering transparency in operations, championing diversity and inclusivity, and actively mitigating environmental impact through ethical sourcing and sustainable logistics practices.
Brand Guidelines: These guidelines stress the importance of uniformity and coherence. BrandRoute Logistics’ logo and color scheme are central, ensuring all communications align with the brand’s core essence and appeal to its audience. The guidelines also highlight the use of quality visuals and storytelling in engaging customers and expressing the brand’s unique story.
Brand Guidelines
This document outlines specific applications of the brand’s elements:
Included within the Brand Guidelines are:
🔹Logo
🔹Brand Color
🔹Typography
🔹Mockups
🔹Images
Detailed Breakdown:
Logo: The BrandRoute Logistics logo serves as a symbol of trust and reliability. With a sleek and minimalist design, it encapsulates the essence of our commitment to safety and efficiency, ensuring immediate recognition and association with our brand values.
Brand Color: BrandRoute Logistics adopts a distinguished color palette, embodying trust and professionalism in the logistics arena. The primary use of deep navy blue, complemented by subtle gold and silver accents, not only symbolizes reliability but also adds an element of exclusivity to our brand identity.
Typography: BrandRoute Logistics employs a mix of modern sans-serif and classic serif fonts. This combination reflects its contemporary approach, ensuring appealing and coherent text presentation.
Mockups: Included in the guidelines, these mockups illustrate the application of visual elements like the logo and typography in diverse scenarios. They guide designers and marketers in maintaining brand consistency across various mediums.
Images: The guidelines specify using high-resolution, professionally shot images that align with the brand’s aesthetic and values, projecting refinement, aspiration, and authenticity.
That’s all for now.
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