…isaster. So, in his company he had a simple rule about communication that was taken very seriously: You must say Who was to do What, Where, When, and Why. If you left out the Why, you would be fired.
One simple and powerful test of your strategy is that the opposite must also be a reasonable strategy. Otherwise, you haven’t made any actual decisions at all, you’ve just stated the obvious.
…ting a good strategy. One common reason for choosing avoidance is the pain or difficulty of choice. When leaders are unwilling or unable to make choices among competing values and parties, bad strategy is the consequence.