The Top 5 Traits of a Good Marketer

Brandy Drzymkowski
Nov 6 · 3 min read
Man reviewing data on digital graphs
Man reviewing data on digital graphs
Photo by Adeolu Eletu on Unsplash

The goal of marketing is to develop and implement, with laser-focused precision, a cost-effective, maximally efficient campaign strategy that will increase product awareness, engagement, and sales. To do this successfully requires a careful balance of a number of traits and hard skills. If you’re interested in making a career as a marketer, cultivate the following to find success.


1. Master Excel and Data Visualization

It is necessary for marketers to compile, understand, and translate data. This includes checking the accuracy of the data, creating graphs and charts to represent it, and having the ability to explain trends and patterns to the purpose of understanding which methods and strategies provided a desirable outcome. Using Excel, specifically pivot tables and line charts is a must for presenting data to be interpreted by yourself and others.

2. Become a Critical Thinker

It takes critical thinking to derive the proper story from the data you are analyzing. As a marketer, it is up to you to determine which patterns matter and to back up your ideas with hard evidence. You must understand why engagement increased, and ask yourself if it is possible to recreate success a second time. By questioning everything, you will uncover the truth behind events and strategies.

3. Get Sales Experience

Marketers should understand the role of sales in the marketing process. After all, if marketing is successful, it will help make the sale. Entry-level marketing jobs are all about making sales calls and developing new accounts. Having this experience will give you a keen eye for how to make a product valuable to consumers. This will be useful in developing campaigns and gearing advertisements toward the very consumers you have come to know.

4. Practice Communication

Marketers must be comfortable communicating their ideas and findings to multiple teams of people. This takes many forms: emails, presentations, day-to-day interactions, and crafting pitches for advertisements and strategies. More introverted types may find they need to develop their public speaking confidence, while more chatty marketers-to-be may find more value in specifying what they say. Clear communication is key to dispensing marketing information and keeping everyone involved on the same page.

5. Keep Up With The Trends

Think about how often Facebook, Instagram, and other platforms update their software. Marketing changes rapidly in conjunction with technological advancements. Innovation is necessary to keep a campaign running successfully, and the latest trend may be the answer your team is looking for. Become the expert on the latest, and think about how marketing trends affect the projects you are working on. AdWeek, AdAge, and CMO are recommended for marketing news and inspiration.


Mastering these five traits will make you invaluable as a marketer. Now that you know what traits will make you a marketing success, make sure you don’t have misconceptions about the role itself.

Brandy Drzymkowski

Written by

I use creative thinking to solve people’s problems.

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