Expensive brands equal quality, cheap ones represent poor quality. A lifetime of expensive stuff is longer, cheap ones only last a season or two. We pollute the Earth with affordable products but not with expensive ones. But is this really the truth?

There’s another topic that came into perspective along with Greta and climate change, and that’s sustainability. That’s because it is inevitably related to them. We have to live more sustainable lives if we want to take better care of our planet. Use a cotton bag instead of plastic one when you buy groceries, use public transport instead of your own car for short distances, eat less meat … Doing things that seem small but have a great impact on the planet.

And along with that comes the suggestion of buying less fast fashion as well.

But we need to ask ourselves: is fast fashion the real issue in terms of polluting the Earth or does the real problem lie in our buying habits? …

When was the first time your mom, friend, or schoolmate told you: “Come on buy this dress, it’s only 15 euros, it pays off even if you wear it only once”?

I lived in a place where it mattered what you wear. The brand of jeans, shoes, and schoolbag was really important. I taught that this was just me, my generation, but I’ve recently learned that’s not the case. We are all raised this way.

I think it starts when you still in the womb. Your mother wants to buy the best stroller on the market — the one that other chic mothers are pushing in front of them. Then it’s clothes, toys, etc. Before you know it, you’re bullied at kindergarten, school, and high school for not wearing “appropriate” outfit. Sounds familiar? …