A new approach to museum audio tours, by the numbers
Andrew Mason
435

I am astounded, and impressed, that so many would listen to a 40 minute audio discourse on a single piece of art. That is a testament to both the appeal of the original piece and the illuminating content. I am prejudiced to believe most want content in twitter-speed, but clearly I need to rethink that assumption. Quality, not brevity, may be the new catchphrase.