Vinay B RaoinAd Optimization Insights by TerceptHow useful are Data Transfer Reports from Google Ad Manager?After optimizing our Publisher’s inventory for CTR and Viewability from many variables that are available in Google Ad Manager’s…Nov 25, 20201Nov 25, 20201
Vinay B RaoinAd Optimization Insights by TerceptIs your current viewability the best you can achieve?Viewability has fast become one of the most important metrics for advertisers and over the years, there have been several studies showing…Sep 24, 2020Sep 24, 2020
Vinay B RaoinAd Optimization Insights by TerceptDo you understand what advertisers expect when running their ad campaigns?As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling of third party cookies, mis-alignment…Apr 13, 2020Apr 13, 2020
Vinay B RaoinAd Optimization Insights by TerceptHave you analysed pricing-rule performance by size for multi-size ad units?In one of our previous blogs: Experiment 1: Cost of running Google Multi-size AdUnits — Pricing Rules Become Redundant, we spoke about how…Dec 21, 2018Dec 21, 2018
Vinay B RaoinAd Optimization Insights by TerceptAre you measuring your Google Adx performance right? Ad Request CPM Vs Ad CPM.Simply put, Ad Request CPM is the revenue earned per thousand ad requests. Before going to details of ad request CPM, it is important to…Dec 6, 2018Dec 6, 2018
Vinay B RaoinAd Optimization Insights by TerceptWhat is AB Testing Vs Pre-Post testing? Pros & Cons?As a publisher, what if you could set different floor prices in parallel (Google AdX Floor Prices) for the same inventory at the same time…Dec 6, 2018Dec 6, 2018
Vinay B RaoinAd Optimization Insights by TerceptEverything you need to know about Second Price Auctions & the opportunities it throws up for…What is a Second Price Auction?Jul 11, 2018Jul 11, 2018