Bobbie RathjensinSmarter MarketingThe Difference Between SEO and SEMIf you’re a marketer or a savvy business owner, I’m sure you’ve heard the terms SEO and SEM thrown out in conversations and articles about…Jul 23, 2020Jul 23, 2020
Bobbie RathjensinSmarter MarketingStrategically Using Marketing Promotions to Increase RevenueAre you currently using marketing promotions to increase your business’ revenue? If you aren’t, now’s the time to put strategic marketing…Jul 16, 20201Jul 16, 20201
Bobbie RathjensinSmarter Marketing4 Ways to Increase Marketing RevenueAs marketers, our primary goal should be to increase marketing revenue for our business.Jul 9, 2020Jul 9, 2020
Bobbie RathjensinSmarter MarketingWhat is a Marketing Demand Generation Engine?As a marketer, hopefully you have heard about demand generation — but if you haven’t, let’s take a step back and define demand generation.Jul 4, 2020Jul 4, 2020
Bobbie RathjensinSmarter MarketingHow to Drive Revenue in a Marketing RoleWe’ve discussed before what marketing is, and the difference between marketing communications and business development.Jun 25, 2020Jun 25, 2020
Bobbie RathjensinSmarter MarketingMarketing Budgeting: How to Allocate SpendOnce I was responsible for allocating spend in a marketing budget in my first big professional marketing role, I found myself worried…Jun 18, 2020Jun 18, 2020
Bobbie RathjensinSmarter MarketingDo I Need a College Degree to Work in Marketing?The answer to “Do I need a college degree to work in Marketing?” is about as clear as mud.Jun 11, 2020Jun 11, 2020
Bobbie RathjensinSmarter MarketingFree Marketing Basics CourseI’m happy to announce that my free Marketing Basics course series has been published and is ready for you to give it a test drive!Jun 11, 2020Jun 11, 2020
Bobbie RathjensinSmarter MarketingWhat it’s Like Being a Director of MarketingI’m pretty open in the fact that I do have a day job — I’m the Director of Marketing for a nationally recognized ski and golf resort.Jun 11, 2020Jun 11, 2020
Bobbie RathjensinSmarter MarketingWhat is Smarter Mktg (Marketing)?But What IS Smarter Marketing?Jun 11, 2020Jun 11, 2020