Bobbie Rathjens – Medium

Bobbie Rathjens

Bobbie Rathjens
in
Smarter Marketing

The Difference Between SEO and SEM

If you’re a marketer or a savvy business owner, I’m sure you’ve heard the terms SEO and SEM thrown out in conversations and articles about…

Jul 23, 2020

The Difference Between SEO and SEM

Jul 23, 2020

Bobbie Rathjens
in
Smarter Marketing

Strategically Using Marketing Promotions to Increase Revenue

Are you currently using marketing promotions to increase your business’ revenue? If you aren’t, now’s the time to put strategic marketing…

Jul 16, 2020

Strategically Using Marketing Promotions to Increase Revenue

Jul 16, 2020

Bobbie Rathjens
in
Smarter Marketing

4 Ways to Increase Marketing Revenue

As marketers, our primary goal should be to increase marketing revenue for our business.

Jul 9, 2020

4 Ways to Increase Marketing Revenue

Jul 9, 2020

Bobbie Rathjens
in
Smarter Marketing

What is a Marketing Demand Generation Engine?

As a marketer, hopefully you have heard about demand generation — but if you haven’t, let’s take a step back and define demand generation.

Jul 4, 2020

What is a Marketing Demand Generation Engine?

Jul 4, 2020

Bobbie Rathjens
in
Smarter Marketing

How to Drive Revenue in a Marketing Role

We’ve discussed before what marketing is, and the difference between marketing communications and business development.

Jun 25, 2020

How to Drive Revenue in a Marketing Role

Jun 25, 2020

Bobbie Rathjens
in
Smarter Marketing

Marketing Budgeting: How to Allocate Spend

Once I was responsible for allocating spend in a marketing budget in my first big professional marketing role, I found myself worried…

Jun 18, 2020

Marketing Budgeting: How to Allocate Spend

Jun 18, 2020

Bobbie Rathjens
in
Smarter Marketing

Do I Need a College Degree to Work in Marketing?

The answer to “Do I need a college degree to work in Marketing?” is about as clear as mud.

Jun 11, 2020

Do I Need a College Degree to Work in Marketing?

Jun 11, 2020

Bobbie Rathjens
in
Smarter Marketing

Free Marketing Basics Course

I’m happy to announce that my free Marketing Basics course series has been published and is ready for you to give it a test drive!

Jun 11, 2020

Free Marketing Basics Course

Jun 11, 2020

Bobbie Rathjens
in
Smarter Marketing

What it’s Like Being a Director of Marketing

I’m pretty open in the fact that I do have a day job — I’m the Director of Marketing for a nationally recognized ski and golf resort.

Jun 11, 2020

What it’s Like Being a Director of Marketing

Jun 11, 2020

Bobbie Rathjens
in
Smarter Marketing

What is Smarter Mktg (Marketing)?

But What IS Smarter Marketing?

Jun 11, 2020

What is Smarter Mktg (Marketing)?

Jun 11, 2020

Bobbie Rathjens

Bobbie Rathjens

Ph.D. student at Michigan State University. Communication, social media, and hospitality business. Former hospitality Director of Marketing. ✨

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