What Got You Here Won’t Get You There On a weekly basis, I have conversations with business owners who have never engaged in any sort of active marketing work. It’s not that they haven’t thought about it, they just have never acted upon it. They have built successful businesses on amazing work, elevated customer experience, and their unique…

It’s 2019 and we’re still obsessed with work. I’m sure this has been the case for centuries, but when I stop and look at everyone around me, this fact just straight up punches me in the face. So, first, I need the get these two things off my chest: Hustle Porn is Bullshit [insert Instagram superstar name of your choice here] has infected our culture with the idea that the quantity of hours worked daily/weekly/monthly equals the quality of our product/service and the depth of our expertise. 16 hour days, 100 hour weeks, 0 sick days, and 0 vacation days. …

The principles to creating magical work are pretty straightforward. This doesn’t mean that they’re easy to live out, but they’re easy to understand. Magical work is simple, clear, and brilliant. Let’s break these down. Simple Clean. Straightforward. Transparent. We love to over complicate, over communicate, and over think everything. This is…

Couch Potato. I love movies. I love my couch. My kids love both as well. They love their iPads and Netflix and Amazon and … You get the point. I think we can escape through these things. Bored? Netflix. Tired? Surf the web. Putting off a project on your to-do list? Amazon. …

Entrepreneurship is NOT a Ladder. It’s a Mountain. A little Tuesday morning encouragement for you hustling out there; this journey isn’t a ladder. …

Finding More Clients — The Sniper and the Bird FeederFinding new clients can be super frustrating. The ideal situation is this; take care of your clients, make something amazing, and your business will market itself. This is all fine and dandy. It’s not new information. It’s best practice and most…

The Spark There is a spark in us all that makes us unique. A creative force that needs to be realized and released. A view of the world that is beautiful and completely original to us. We can either withhold this gift, retract from letting the world see it, and smother the…

Good. Fast. Cheap. I’m assuming that if you’ve been a part of the workforce for any amount of time, you’ve come across this mantra at least once. If we’re honest, it’s really a roundabout way to tell clients “YOU CANT ALWAYS GET WHAT YOU WANT!”. While it’s been helpful to frame the core…