A brick-and-mortar store in New York with a jammed door, shuttered windows, and a flickering “open” sign that looks like it’s in desperate need of repair is doing its best to repel clients — and profits.
The same idea goes for a business’s website, which is basically an online storefront.
A poorly designed website will undermine your company and your profits. However, your website, when designed with the end user in mind, can positively impact user behavior through accessibility, desirability, and usability to increase trust and sales.
The reality is that in today’s retail and marketing world, the success of a business, in most cases, directly correlates to its website and online presence. …
It seems like technology is developing more and more rapidly — because it is. Just 50 years ago, the technology our modern world runs on would have seemed inconceivable to anyone besides an imaginative science fiction writer.
The personal computer wasn’t in mass production until the 1970s. And less than 10 years ago, only 35% of Americans owned a cell phone.
Now, according to the Pew Research Center, 96% of Americans own a mobile phone, and 81% of those devices are smartphones. …
Originally created as a military project, in less than 30 years the internet has grown exponentially and nowadays billions of people can’t imagine their life without it.
For a business or a company that wants to be successful, it’s essential to get and maintain a solid digital presence.
Businesses that failed to adapt to this digital world, such as Kodak and Blockbuster, have faded away and in their place giants such as Netflix took over.
So, if you are a business owner, you should learn a lesson from their mistake.
No need to panic. You just need to understand that your business should be properly represented and promoted online. …