THREE SECRETS TO INBOUND MARKETING
Before I can share the three very important secrets to Inbound marketing, I will give you a basic understanding of what Inbound marketing is and what it will entail.
Inbound marketing is a very simplistic concept. It all comes down to the internet and your own common sense. Inbound marketing Is the use of online marketing activates that will direct people to your company. The benefit of using inbound marketing over Outbound is that when you use inbound marketing you are earning the attention of customers. Inbound marketing draws customers to the website with content that is valuable to the reader. Now to the three secret to Inbound marketing.
1. BUYER PERSONA
Using Buyer Personas is not just and excellent way to find out the person’s demographic, but you can also find out people interests and their preferences when it comes to your product. How else would you be able to provide them with helpful information if you don’t know what they are looking for. If you were selling Jeep performance parts, you would
tell people of all the nice trails around the area that are for real jeepers. When you give people the information they are looking for they will become a big fan of you and your product.
2. The Buyer’s Journey
When a buyer starts the journey to looking and buying something, they go through 3 stages Awareness, consideration and then finally they will decide. In the first stage, they try to figure out what they want and how they want it. When they figure all that out they go to the Consideration stage, this is where they fully will understand what it is the hell they want. Then when they get to the Decision stage they choose how they want to attack their problem. If you give them all the answers and help them throughout the journey they are more likely to buy the product you are selling.
3.Master Your Content and Find that Niche
If you want your product to be a very successful one you’re going to need to create very good content. In your field, you will have to be direct and know you stuff to be considered and expert. It may seem counterintuitive to give away all your knowledge. But once you figure out you must give something to get something in return. Once everyone reads the information you are giving out they will think of you as an expert and go to you for products and advice.
If you want to become successful you will need to switch form the old outdated way of marketing to the new and effective inbound marketing techniques. With Buyer persona, journey and finding you niche you will be able to bring in real consumers that will double or even triple your profit. If you want to stand out from the others, start with Inbound marketing. Thank you for reading.