…ations to understand how these incoming changes will reshape their working structure and practices. As a startup partner, it’s important for you to ask questions to get the organization thinking about the consequences of introducing your product. If this is not mapped out at the beginning of the relationship, you risk problems in the design and development phase if you’re going to require the involvement of internal stakeholders to build the product. Worst, you could find issues at the level of rollout — and that’s a nightmare to deal with. Think carefully about the ripple effect of your product beyond its immediate use — on patients, on family members, on ancillary staff. It may seem like a no brainer, but carefully mapping out how a change in one department will affect the success and workflow of other departments is a key to a successful partnership.